Below is an excerpt from an Article from the Wall Street Journal which I thought everyone would like to read. Smart people hire a professional Brokers!!!!!

BY JOSH BARBANEL

A founder of a website dedicated to direct sales of homes by their owners has sold his two-bedroom apartment in Chelsea for $2.15 million—with the help of a real-estate broker and a standard 6% commission.

Colby Sambrotto, a founder and former chief operating officer of ForSalebyOwner.com, a large website for owner sales, spent six months trying to sell his condominium himself through online listings and classified ads, before turning over the listing of the 2,000-square-foot apartment to a broker at Bond New York in November.

The broker, Jesse Buckler, said he told Mr. Sambrotto the apartment in the Lion's Head ...

 

Here is the link http://online.wsj.com/article/SB10001424053111903341404576484352486553740.html?KEYWORDS=JOSH+BARBANEL